Creating a positive perception around the service you provide is essential. Jonathan Pressman offers nine ways to make sure your brand is synonymous with integrity
Bi-coastal luxury agent Cara Ameer says these thoughtful points can pivot DIY buyer prospects into loyal lifelong clients
'Owning Manhattan,' focused on Ryan Serhant’s eponymous NYC brokerage, premiered on Netflix Friday. Get to know the big personalities who make up the cast
Opinion
Is it time to abandon ship or time to double-down on what's great about MLSs? MLS tech expert Bill Fowler writes that the answer lies in your vision and ability to act proactively and decisively
Fair housing advocate Dr. Lee Davenport shares 10 questions to ask before adopting an AI-based chatbot or consumer-facing platform for your real estate business
This month, Inman looks at luxury real estate to develop a working definition and determine how to differentiate services for discerning luxury clients
A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies
Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition
Choosing just four of these 12 categories will help you recruit more effectively and efficiently and open up new avenues for growth, coach Verl Workman writes
What do you make of commission-sharing workarounds, and how are you planning to change up your communication strategy?
Is it better to buy now or wait it out in today's housing market? RE/MAX President Amy Lessinger lays out the factors that can help you help buyer clients decide
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Trendy or tacky? 'Hawk tuah' is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that's a bad idea for your professional reputation
Mindfulness is a powerful and practical skill that can enhance your edge, efficiency and performance in both personal and professional realms, broker and coach Aaron Hendon writes
The clock is ticking on implementation of NAR's commission lawsuit settlement. Team leader Carl Medford outlines what buyer agents need to know to be successful under the new rules of the road
Find out how a career downturn led this founder and CEO of Realty Connect to create a way for agents to stay active under adverse circumstances